GSummit Conference Report

Had a great time in San Francisco for the GSummit. The gamification crowd seems very big on twitter so I've put together a tweet for each of the sessions I attended that captured what the most important takeaway from the talk was for me. The slides are available here.

Here are my tweets:

Day 1 - June 20, 2012

• Krishnan Saranathan - United Airlines: Airlines have been doing gamification for 30 years - you need to find ways to differentiate.
• Nicole Lazzaro - XEO Design: Great background on what makes something gameful. Games must simplify, suspend consequences, amplify feedback, clarify goals.
• Tim Vandenberg - Teacher: Monopoly Academy, games as a teaching tool. Stunning amount of lessons that can be learned through Monopoly.
• Adeo Ressi - Founders Institute: Negative reinforcement can be a powerful motivating force in gamifying personal transformation.
• Dan Porter - Draw Something: Continually feed new content to your users and make the relationships very personal.
• Daniel Brusilovsky - Teens in Tech: Teenager who believes console games are dead starting with Nintendo. Not so amazing insights like mobile is going to be a big deal.
• Seth Cooper - University of Washington: Using games like #foldit to combine brain and computational power to solve cancer.
• Dave Cobb - Thinkwell: The Internet of things will create some revolutionary ways to engage theme park visitors.
• Wanda Meloni - M2 Research: Gamification is growing overall but particularly fast in the enterprise.
• Richard Bartle - University of Essex: Player type theory can provide models for engaging multiple types of users in your systems.
• Andrea Kuszewski - Researcher: Gamify your life to get smarter. Doing things the hard way was a surprising suggestion - don't use your GPS.
• Gabe Zichermann - Gamstorming techniques: Using a game is a great way to harvest a diverse array of ideas for solutions to tough problems.
• Jeff Ma - TenXer: What if employees knew there stats as clearly as professional athletes?
• Rajat Paraj - Bunchball: Use gamification to engage with employees, customers, and partners more effectively. Selling gamification in your company.

Day 2 - June 21, 2012

• JP Rangaswami - Salesforce: Get beyond the G word and use the principles to encourage flow. Google was once a goofy sounding G word.
• Charlie Kim - NextJump: Detailed explanation of the evolving process of using gamification to develop enterprise engagement.
• Jon Guerra - Blogger: Gamifying personal Goals: Start with your habits. Post it notes are better than mobile apps.
• Chamillionaire: Everything is better when you are a rapper - even your gamification. The power of an engaged fan base.
• Byron Reeves - Stanford University: Developing the academic case for gamification. It's working but the best is yet to come.
• Kes Sampanthar - Cynergy: Building models to understand the motives of your users and applying them will make gamified systems more powerful.
• Karsten Januszewski - Microsoft: The Visual Studio Achievements project began as a reddit post by a developer. The perils of negative achievements.
• Tricia Gellman - Data.com: Community #gamification. Define User Motivations, Apply Incentives, Create Expert Evangelists, Plan for problems. tinyurl.com/7rkxnc5
• Chris Duskin - Yammer and Badgeville: Combining the behavior layer (Badgeville) and social layer (Yammer). Good enterprise use case - Deloitte #Gsummit slidesha.re/LMbph2
• Jeff Atwood - Stack Overflow: Programming the programmer. Game elements should always exist in service of a higher purpose. #GSummitt.
• Keith Smith - Big Door: Focus on content consumption #gamification is compelling. Onboarding, yearn, rewards, and social = engagement and loyalty. @bigdoor #gsummit
• James Gardner - Spigot: Creating innovation games. Interesting lesson: monetary rewards ended making no difference. #gsummit #spigit
• Christ Makarsky - Klout: Reducing your online influence to a single score. Trying to find ways to make the little people feel special using #gamification. #Klout